Touring the UK this summer, the Häagen-Dazs flavour club offers an extravaganza of entertainment including live comedians, DJ sets, and a disco ice cream van for those who aren’t so keen on the summer of sport!


2024 is shaping up to be a sport soaked summer, but we know that this isn’t everyone’s flavour! The Häagen-Dazs Flavour Club offers sports-free entertainment for those who prefer an evening with friends to the football finals, or a strawberries and cream serve to a tennis one.

Touring across the UK from June to August, the Häagen-Dazs flavour club is coming to Manchester, London and Edinburgh to celebrate the nation’s passion for ice cream, and help Brits that aren’t so enthused by the sports line up create unforgettable summer memories.

Don't Hold Back this summer - don the jersey, grab a spoon, and get ready to join the Häagen-Dazs Flavour Club, wherever sport... isn’t!



  • Manchester Spinningfields Square, Sat 29th June 2024, 1pm - 7pm (Happy Hour 4-5pm)
  • London Westfield Shepherds Bush, Friday 12th & Sat 13th July 2024, 12pm - 6pm (Happy Hour 3-4pm)
  • Edinburgh Castle Street, Friday 2nd August 2024, 12pm - 6pm (Happy Hour 3-4pm)


    Häagen-Dazs mini cups will be available in the UK’s favourite flavours, from Salted Caramel to Strawberry Cheesecake. For those looking to chill out, relax on the Häagen-Dazs Field and challenge friends to classic lawn games, or simply kick back on picnic chairs to soak in the sun. Official Häagen-Dazs Flavour Club merch will also be on sale, including limited edition sports-style jerseys and scarves as a playful alternative to serious sports gear.

    On top of the array of entertainment on offer, there will be a Happy Hour each day when we will be handing out free Häagen-Dazs Bites in Salted Caramel and Chocolate flavours, whilst special live performances take place:

  • MANCHESTER - Britain’s Got Talent’s musical comedy finalist, Micky P Kerr
  • LONDON - star of stage, screen and Drag Race UK Season One, Vinegar Strokes
  • EDINBURGH - five-piece brass band playing New Orleans classics and pop arrangements with a twist, the Saltire Street Brand

    Indulge this Summer and join the Haagen-Dazs Flavour Club!