From humble beginnings in the USA back in the 1920s, Häagen-Dazs has grown and developed to become the premium ice cream brand we know today. Häagen-Dazs was registered as a company in 1961 and still it remains a mystery as to where the Scandinavian sounding name originated. In the same year, the first three Häagen-Dazs flavours - vanilla, chocolate and coffee - were sold in New York delis. News of its irresistible quality soon spread by word of mouth until there was nationwide demand for the product, all without the help of advertising. By the mid 1970s, 'dipping stores' in Brooklyn were opening, paving the way for what have now become approximately 650 Häagen-Dazs Cafés around the world.

In response to global demand for the product, international distribution of Häagen-Dazs took off in 1982. Demand soon spread even as far as Japan where it quickly became the best selling premium ice cream brand in the country. Since 1987, Häagen-Dazs has been available in several European countries including Britain, France and Germany.

In June 2000, Häagen-Dazs opened its doors to a whole new experience of ice cream indulgence with the re-launch, in London's Leicester Square, of the new-style flagship Häagen-Dazs Café. Burgundy sofas and cosy booths add a feeling of comfort, cocooning and intimacy throughout the café. The Café has been luring Häagen-Dazs devotees with the promise of an experience of pure pleasure whilst out and about in town!

Things you didn't know about Häagen-Dazs

	The top selling flavour in Japan is Häagen-Dazs Green Tea flavour.
	Britain's best selling flavours to enjoy at home are Pralines & Cream, Belgian Chocolate and Vanilla, whilst the Häagen-Dazs Café in Leicester Square, London, reports its best selling flavours to be Vanilla, Strawberry Cheesecake and Cookies & Cream.
	Häagen-Dazs uses only the finest ingredients from the most exotic locations - the macadamia nuts come from Hawaii and the vanilla comes from pods grown in Madagascar.
	It took six years to develop the formula for Häagen-Dazs Strawberry ice cream.