Since 1961 Häagen-Dazs has been synonymous with the finest, hand-selected ingredients and superior quality. Our passion for your pleasure is at the very heart of the Häagen-Dazs philosophy.
Ever since Reuben Mattus founded the company in 1961 and produced his first pint of ice cream, Häagen-Dazs has been synonymous with the highest quality...Mr. Mattus' personal standard for the product was unwavering. Nothing but the very best would do.
By challenging the conventional wisdom of the time — that some consumers were more interested in saving money than in savouring great taste — Mr. Mattus proved beyond doubt that his brand of super-high quality ice cream could not only survive the market place but actually thrive.
While Reuben Mattus was securing a place for himself as the greatest visionary in the history of ice cream, he was also creating the core philosophy that continues to guide all of our product quality and product development efforts today: The Häagen-Dazs passion for perfection.
Wherever the finest hand-selected ingredients can be found, you’ll find Häagen-Dazs suppliers — from the jungles of Africa and Indonesia to the strawberry fields of the Pacific Northwest to the nut orchards of the American South. No corner of the world is too remote when it comes to finding the perfect ingredients for our products. If it’s the best, we’ll find it.
Häagen-Dazs is a brand based on a simple and demanding vision — the world's finest sweet indulgence that sets the Häagen-Dazs standard and provides the Häagen-Dazs Moment.
The Häagen-Dazs Moment is a truly exceptional eating experience that goes beyond great taste. Richness, sensual textures and remarkable flavours make the Häagen-Dazs Moment an intense, absorbing, sensory pleasure. You can lose yourself in it.
Everything Häagen-Dazs does centres on creating this sensory taste experience.
Häagen-Dazs™ brand has a major presence in North America, Europe and Asia and is growing in Latin America. Häagen-Dazs is available through supermarkets, convenience stores, non-traditional locations such as cinemas and video stores, and foodservice outlets, as well as through over 650 Häagen-Dazs Shops, in 54 countries around the world.
Häagen-Dazs is a super-premium brand. Super-premium can be defined as offering an exceptional product and eating experience.
The Häagen-Dazs brand competes primarily in the frozen dessert category with ice cream, sorbet and frozen yogurt products. The main product offering is typically ice cream in a pint or minicup — depending upon the locally desired size. Häagen-Dazs products are also available in stickbars, sandwiches and other novelty products as well as in other product categories as deemed appropriate for the brand and desired by the local market consumers.
The first specialist Häagen-Dazs Shop was opened in Brooklyn, New York in 1976...today, you can find Häagen-Dazs Shops in 54 countires worldwide.
Step into a Häagen-Dazs Shop and indulge in irresistible creations made with natural Häagen-Dazs ice creams and sorbets. Delight in a Cookie Crunch made with fresh-baked cookies and hot chocolate fudge sauce. Explore our refreshing array of delicious fruit smoothies. Alternatively, create your own custom dessert, choosing from our wide selection of flavours and toppings.
Reuben Mattus develops the world’s first super-premium ice cream, Häagen-Dazs®. Chocolate, coffee and vanilla flavours are sold in New York City gourmet shops.
The first specialist Häagen-Dazs shop is opened in Brooklyn, New York.
International distribution begins, starting in Canada. During the 1980s our market share continued to expand to countries including Singapore, Hong Kong and Japan.
Häagen-Dazs launches an ice cream bar for adult tastes on Valentine’s Day Eve. Sorbet is also introduced along with the Häagen-Dazs ice cream stickbar which is named Product of the Year by Dairy Foods Magazine.
The first European Häagen-Dazs Shops open in the United Kingdom and Germany.
Häagen-Dazs releases their innovative frozen yogurt, starting with five flavours.
Häagen-Dazs modernizes a gift-giving tradition with the launch of ice cream mooncakes in Hong Kong. In the UK, Strawberry Cheese Cake is unveiled and it remains one of the UK’s favourite flavours to date.
The ice cream world falls for Häagen-Dazs Dulce de Leche, an Argentine taste treat and the “100% Perfect” advertising campaign confirms that our ice cream is made to the highest standards, using only the freshest cream and finest ingredients.
The Häagen-Dazs Leicester Square, London café is re-launched, providing a whole new experience of ice cream indulgence.
Banoffee flavour is introduced to celebrate the 40th birthday of Häagen-Dazs. It offers a delectable infusion of fresh cream ice cream with bananas, swirls of caramel and pecan nut cookie pieces.
Our “Made for Movies” advertising campaign brings together two perfect partners: film and the very best in luxury ice cream.
The “Let Your Tongue Travel” advertising campaign memorably shows how Häagen-Dazs flavours and recipes are drawn from the best the world has to offer.
Our launch of the famous “Longer Lasting Pleasure” advertising campaign with its iconic sensual imagery.
We introduce our first ever limited edition ice cream, the decadent Chocolate Cherry Brownie.
Two more indulgent limited editions are released – Strawberries and Marc de Champagne in March and Cappuccino Caramel Truffle in September.
Häagen-Dazs launches in India and Morocco and the UK releases a limited edition Raspberries and Meringue ice cream.
Our latest limited edition product is the refreshingly fruity Pomegranate, White Peach and Orange Blossom sorbet.
Global launch of Christmas 'Share the Happiness' campaign
Discover our latest offers, new and limited edition flavours as well as our latest creations.
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